About Brooke
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I’m a Northeastern Pennsylvania native who’s spent most of my life bouncing between creative projects. Writing and photography are the two that stuck. I studied psychology and philosophy in college, spent years working in the nonprofit sector supporting moms and women, and now help businesses rank on Google as Director of SEO/AEO & Content at RiZen Metrics. I’m also a mom to a one-year-old.
I’ve been taking photos for family and friends for years, but I launched this business in January 2026 after spending months thinking about what I wanted to be when I grew up. Finally jumping into this creative venture as a professional role is exciting in a way I didn’t expect. My husband and I have this nightly ritual where we look through photos from the day, laughing and reliving little moments we’d otherwise forget. That’s what photography is to me: not perfection, but presence. A way to hold onto what matters.
I photograph families in their homes because that’s where everyone is most themselves. Kids don’t perform when they’re comfortable. They don’t need to. They play, they talk, they exist exactly as they are. And when they need a break, they can take one without the pressure of a ticking studio clock. You can’t replicate that anywhere else.
I hold a lot of roles, some of them I tried to give away. Other roles I wear as a second skin. Some I choose to keep in my pocket, and others I hold close to my chest.
At some point, I decided I would finally call myself an artist. Enough family and friends around me always told me I was “artistic,” but to call myself an “artist” felt fraudulent. Who was I to assign myself such a role?
Didn’t I have to have my work at a gallery?
And then my work was hanging in a local gallery.
But then didn’t I have to sell my art?
But then I started selling my art.
Well, all of the artists you hear about are dead, and I still have a lot of life left to live, so where did that leave me?
Then I decided I would call myself a writer. Enough people enjoyed the words I wrote, so why not?
A total fraud, again.
Don’t I have to be published to be called a writer?
Don’t I need an agent?
Do I need to be in an anthology to be a poet?
Do people need to share my poetry on social media?
No.
To be is to do.
So here I am, calling myself a photographer. But not just any photographer- your photographer.
To market myself and start taking photos, I realized I needed to actually start calling myself a photographer. And after a lot of late-night texting with friends and chats with my husband, I realized that the only thing that would make me stop feeling so fraudulent about calling myself a photographer was to finally just deep dive into making a business out of it. If I wanted to do it, I really have to do it. Which, maybe, to some of you, this makes no sense, but I’m hoping that the select handful of you will understand.
Because I felt this way when I became a mom.
Being pregnant, giving birth, having a newborn, sleepless nights, milestones… one year later. Sometimes I still feel like a “fraud.”
There is a constant vein of comparison running through our society, and it echoes very deep in the loneliest places motherhood and new hobbies can find me.
They say to fake it until you make it. And while “making it” is totally relative, I did make this business, and here you are looking at it. So I’ll take that as my confirmation for all of the above, because all of those roles also brought me here.
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But in a less “poetic” way of saying things, I’m the person who travels to you, in Northeastern Pennsylvania, on my off-work and childcare-friendly days to help you preserve your family where they’re at right now.
I am a full-time mom to a very lovely, spunky one-year-old.
During the week, I work as Director of Search Engine Optimization (SEO) and Content for RiZen Metrics, a digital marketing company.
Over the summer, while walking through the postpartum weeds, I really thought a lot about “who I wanted to be when I grew up”.
What project or business or job did I want to tackle next? Who would I be outside of raising a family? While the answer is totally not a static one (I’m pretty sure I will always be asking myself that question), I decided that this portrait project was where I wanted to start.
I began taking photos when I was a kid, entering them into local county fairs or the Scholastic awards at school. My little sister was generally always the subject. When I dove into art for a few years, photography took a bit of a back burner until I was able to save up money to buy myself my first “real” DSLR camera.
Yup, that’s me.
This is one of my favorite childhood photos of myself. I look moody because I was moody. I didn’t want my picture taken that day. But my mom loved the background. She loved my hat. She thought I looked cute, and she loved me. She wanted to remember this moment for herself, whether I was going to smile or not.
This is what I want to do for you.
It doesn’t always need to be perfect. You don’t need the matching outfits or perfectly styled hair. You don’t need your kids on their “best behavior” or forcing a smile. Because when you look back, you won’t remember those pictures as memories.
You’ll remember them as they really were: 100% them. 100% you.
